What Does a Social Media Agency Do?

In today’s digital age, social media has become a crucial component of any successful marketing strategy. Businesses of all sizes recognise the need to maintain a strong online presence to engage with their audience, build brand awareness, and drive sales.

Australian businesses are projected to spend over $3 billion on social media advertising by 2024. This reflects the increasing importance of social media in marketing strategies.

Over 80% of Australians are active on social media, making it a critical platform for businesses to reach a wide audience.

This is where a social media agency comes in. But what exactly does a social media agency do?

A social media agency is a team of professionals who specialise in managing and optimising a company’s social media accounts. Their primary goal is to create and execute a strategy that aligns with the business’s objectives, whether that’s increasing brand visibility, generating leads, or driving eCommerce sales. Agencies handle everything from content creation and scheduling to community management and analytics, ensuring a cohesive and effective social media presence.

One of the key functions of a social media agency is content creation. This involves developing engaging posts, graphics, videos, and other media tailored to each platform’s unique audience. Agencies also manage social media advertising campaigns, targeting specific demographics to maximise reach and return on investment. They continuously monitor and analyse performance metrics, adjusting strategies as needed to improve results.

Another critical aspect of a social media agency’s role is community management. This includes responding to comments, messages, and reviews in a timely and professional manner, fostering a positive relationship between the brand and its audience. Agencies also stay on top of trends and platform updates, ensuring that their strategies remain relevant and effective in an ever-changing digital landscape.

What tSMN Digital Does for Our Clients – The first thing we do when we train our team is to adopt a mind set: Treat this client as though this was your own brand or business.

At tSMN Digital, we focus on helping our clients expand their digital reach and grow their social media presence. Our approach is tailored to each client’s unique needs, ensuring that we connect them with their ideal prospects in the most cost-effective way possible.

We manage social campaigns across various platforms, including Facebook, Instagram, TikTok, and LinkedIn, to attract followers who are genuinely interested in our clients’ products or services. Our team creates engaging content that keeps audiences captivated and steadily warms them up until they’re ready to make a purchase. Additionally, we offer a wide range of services beyond social media, such as SEO, email marketing (eDM campaigns), graphic design, videography, and digital media planning, providing a comprehensive digital marketing solution.

In summary:

• Expand Digital Reach: Increase your online presence and visibility across various social media platforms.
• Generate Leads: Develop and implement strategies to convert followers into potential customers.
• Grow Social Media Presence: Attract and engage followers on Facebook, Instagram, TikTok, LinkedIn, and more.
• Drive Traffic and eCommerce Sales: Use targeted social media campaigns to direct traffic to your website and boost sales.
• Create Engaging Content: Develop eye-catching posts, graphics, videos, and other media to keep your audience interested.
• Manage Social Media Campaigns: Plan, execute, and optimise social media advertising campaigns for maximum reach and ROI.
• Community Management: Respond to comments, messages, and reviews, fostering a positive relationship with your audience.
• SEO Services: Improve your website’s visibility on search engines to attract organic traffic.
• Email Marketing (eDM Campaigns): Design and send effective email campaigns to keep your audience informed and engaged.
• Graphic Design: Create visually appealing graphics for social media, websites, and other marketing materials.
• Videography and Photography: Produce high-quality videos and photos to enhance your marketing efforts.
• Digital Media Planning and Buying: Strategise and purchase ad placements to ensure your content reaches the right audience.
• Comprehensive Digital Marketing Solutions: Offer a full range of services to cover all your digital marketing needs, allowing you to focus on your core business.

Choosing the Right Social Media Agency

When it comes to hiring a social media agency, it’s essential to be cautious. Not all agencies are created equal, and some may not have your best interests at heart. Many agencies can be non-responsive, making communication difficult and frustrating. Imagine eagerly waiting for an update, only to find your agency has gone silent, like a bad date that never calls back. Or worse, they could be outsourcing all their work overseas, leading to late-night calls with someone who thinks your brand’s voice is best represented by stock photos of unrelated happy people.

Some agencies might even lock you into long-term contracts despite lacking the skills or expertise to execute your digital goals effectively. Picture this: you sign up for what you think is a digital dream team, only to realise they’re more like a group of well-meaning but clueless interns, complete with misplaced hashtags and mismatched brand colours.

It’s crucial to do your due diligence and choose an agency that is transparent, responsive, and genuinely invested in your success. At tSMN Digital, we believe in building strong, transparent relationships with our clients. We treat every business and brand we work with as if it were our own, ensuring that we deliver results that exceed expectations. If you’re looking for a partner who truly understands the digital landscape and is dedicated to helping you grow, look no further than tSMN Digital. Let’s grow your social presence together!