eCommerce Case Study
Melli Cosmetics
About The Client: Melli Cosmetics
ECommerce Sales Via Facebook & Instagram
Melli Cosmetics is a successful brand by celebrity make up artist Melissa Carter. Her story is very inspirational and she makes fantastic products.
Organically Melli cosmetics does well in the ecommerce space, does fantastic PR and is at all the greatest trade shows. Our goal: turn a $200 a week ad budget into pure social media sales targeting a brand new audience outside of Melli Cosmetics current social circle.
Phase One: Initial Setup her Pixel and change up the look of her social media because she already had the social proof with 8k followers we spent less time needed in this phase.
Phase Two: Create content & Run Ads – Content and ads work hand in hand, when people want to purchase from a brand or a brand they are not familiar with they do their research, what better way than to cruise through social media!
Phase Three: Optimise for improved lead quality & scale the campaign
The Goal
The biggest challenge was navigating sales through Covid-19. Selling product to an audience that either were experiencing financial difficulty or cosmetics just wasn’t a priority during lockdown – We still made it work
The Result
- Pure bad ass sales with a 13,000% return on ad spend in two weeks.
- Initially we spent $473.74 and achieved 68 purchase conversions @ $6.97 a conversion. Total purchase value from ads is $6,261 in just two weeks of testing.
Social Media Ads: A Revenue Game-Changer
Conversion-focused social media ads have become a key revenue driver for Melli Cosmetics. The reason for our rapid success? Our team brings years of experience and proven strategies to every campaign.
During COVID-19, many agencies pushed the idea that “now is the best time to sell online”—but for us, this wasn’t just a sales pitch. The reality? If we weren’t in a pandemic, we could have driven at least 30% more sales.
The best part? Every new sale brings future opportunities—repeat purchases, upsells, and referrals. That’s the real power of social media marketing. 🚀
