Product of Italy is an authentic Italian restaurant with five locations across Sydney.

Initially, our client wanted to build brand buzz, spark conversations, and improve their social media presence. But we saw an even bigger opportunity—turning their social media into a high-performing booking machine while maintaining a sleek and professional brand image.

The Challenge
Before working with us, Product of Italy relied on:
✅ SMS marketing (managed by us)
✅ Local promotional magazines
✅ Foot traffic & word-of-mouth referrals

Their social media presence was minimal, with a small following and little content—meaning they weren’t fully leveraging Facebook and Instagram to drive bookings.

Our Strategy
Phase One: Laying the Foundation
We built a credible and engaging social presence by:
✔️ Setting up Facebook & Instagram professionally
✔️ Creating high-quality, mouth-watering content
✔️ Growing an authentic follower base to establish social proof

Phase Two: Running Ads & Driving Growth
With the foundation in place, we:
✔️ Launched high-performing ad campaigns
✔️ Focused on engagement, brand awareness, and conversions
✔️ Rapidly grew their social media presence

Phase Three: Scaling, Optimisation & Bookings
Once we had momentum, we doubled down on:
✔️ Pumping out even more engaging content
✔️ Driving bookings through social media
✔️ Optimising ad performance to lower costs and increase ROI

What started as a simple social media refresh became a powerful revenue driver for Product of Italy. 🚀