Digital Marketing Case Study:
Health & Beauty
Spa Moment Beauty Clinics
About The Client: Spa Moment
Digital Marketing & Social Media Management Via Facebook & Instagram
Spa Moment is a growing chain of beauty clinics, with locations in major Western Sydney shopping centres and plans to expand further.
Before working with us, Spa Moment relied solely on WeChat and SMS marketing (through tSMN Digital) and had never used Facebook or Instagram for marketing. Social media was simply an experiment—but it quickly became a game-changer for their business.
Our Strategy:
Phase One: Building the Foundation
Starting from zero followers and no content, we focused on building a credible, professional social media presence. This meant:
✅ Creating high-quality content to showcase services
✅ Growing a genuine, engaged audience
✅ Establishing social proof to boost trust
Phase Two: Running Targeted Ads
Once the brand had a strong foundation, we launched high-performing ad campaigns to attract new customers and drive bookings.
Phase Three: Scaling & Optimisation
With a steady flow of new leads, we focused on:
✅ Increasing content production to maintain engagement
✅ Optimising ads for lower cost-per-acquisition
✅ Driving more bookings and prepaid appointments
What started as an experiment is now one of Spa Moment’s biggest sales channels. 🚀
The Goal
Our main mission was to create a new customer acquisition stream as the client’s main target market was predominantly built through WeChat. Spa Moment always had fantastic specials offers which made our job so much easier to acquire new customers
The Result
Consistent Enquiries & Bookings—Around the Clock
From zero to 3,000+ followers across all social platforms, we built a strong online presence that now generates booking requests every hour.
To drive first-time customers, we launched a high-converting special offer on HIFU, fat freezing, skin treatments, and colour correction. This campaign not only filled appointment slots but also led to upsells, SMS list growth, and prepaid bookings for premium services.
Over the years, we’ve scaled ad budgets, introduced new promotions for advanced treatments, and expanded Spa Moment’s offerings. Today, their online store for retail products and service vouchers brings in an average of 12 sales per day—adding another revenue stream to their business.
Social Media: A Powerful Sales Channel
Social media is no longer just about reach and engagement—it’s a major sales driver. Our client has even hired a full-time assistant to manage the constant flow of Facebook and Instagram booking requests.
During COVID-19, social media became her only source of store traffic, as major shopping centres sat empty. In her words, “Without social media, my business wouldn’t have survived.”
We have over live 50 clients in the beauty industry, if you would like to meet with a member of our team to discuss your business further feel free to contact us here