iStyle Shutters is a premium shutters and blinds company based in Sydney, with a strong track record in SMS marketing, local magazine promotions, and Google Ads. However, they had never used social media and didn’t believe it could generate results for their business.

Our mission? Prove them wrong.

Unlike many businesses focused on reach, clicks, or engagement, iStyle only cared about one thing—high-quality leads at scale. And that’s exactly what we delivered.

Our Strategy
Phase One: Laying the Foundation
Before launching ads, we built a credible, professional presence on social media:
✅ Created Facebook & Instagram pages
✅ Designed high-quality content to showcase products
✅ Grew followers for social proof to boost trust

Phase Two: Running Targeted Ads
Once the brand had an established presence, we launched high-intent lead generation campaigns, targeting homeowners actively looking for premium shutters and blinds.

Phase Three: Optimisation & Scaling
With strong ad performance, we focused on:
✅ Filtering leads for higher quality—ensuring more ready-to-buy customers
✅ Refining ad creatives and targeting for lower cost-per-lead
✅ Scaling campaigns to maximise volume without losing quality

#NoFluffJustResults
What started as skepticism toward social media marketing turned into a highly profitable lead generation machine for iStyle Shutters.

They wanted real, measurable business growth—and we delivered. 🚀