Social Media Case Study:

Product Of Italy

Product Of Italy

Social Media Management Via Facebook & Instagram

Product of Italy is an authentic Italian restaurant located in Penrith and Gregory Hills.

Our client initially wanted to build buzz around the brand, get people talking and Product of Italy look good on social media. Instead, we wanted to grow the page and turn their social media into a “Booking Machine” while at the same time giving them a sleek presence.

Context: The Product Of Italy had been using SMS Marketing (through us), Local Promotional Magazines & replied on foot traffic & word of mouth to drive people in the restaurant. Social Media did not have a massive following or any real content.

Phase One: Initial Setup, build Facebook & Instagram with professional content & followers to socially proof the business.

Phase Two: Run Ads and grow the shit out of their platforms

Phase Three: Pump more content, drive bookings and optimise.

The Goal

About The Campaign: The goal was to turn their Social Media Profiles into customer acquisition machines. Create a relevant following, make the food look irresistible and give the customers an easy point of entry to make a booking. 

The Result

  • Multiple Booking Requests Almost Every Day For Each Location!
  • @ 5,000+ Followers On Each Business Page (From 0) With An Average Booking Of 2 Per Day.Not To Mention How Many Shares And GEO Tags We Receive.
  • On Average: 7k Reach Per Month Organic On Each Page And Paid Reach Of 30k With In Their Respective Locations. But At The End Of The Day, Bookings Is Whats Important.

Social Media is now a serious sales channel for our client.

We started the pages practically from scratch and now we have a following of over 5k Users on each business page. Completely relevant following with an organic reach of 7k a month and a paid reach of over 30k a month with bookings every day.

We have over 35 clients in hospitality, if you would like to meet with a member of our team to discuss your business further feel free to contact us here