To stay visually appealing and professional, brands and content creators must adapt their Instagram layout ideas to this new format. Here’s how some are successfully making the shift:

1. Embracing Vertical Storytelling
Instead of treating posts as standalone images, many creators are now designing content that flows vertically. This means thinking beyond individual posts and ensuring that the entire grid looks cohesive when viewed from a profile.

2. Using Frames and Borders
Some brands have started using subtle borders or frames around images to create consistency. This allows them to maintain a sense of alignment while adjusting for the new aspect ratio.

3. Designing with Overlays
Another effective approach is incorporating design overlays across multiple posts to form a cohesive look. Text-based designs, branding elements, and subtle gradients can help unify the feed.

4. Rethinking Colour Coordination
Many influencers and brands have adjusted their colour schemes to create smooth transitions between posts. This ensures that, even with the new layout, their feed still looks visually cohesive.

5. Testing and Adapting Content Strategies
Savvy marketers are continuously testing how different post formats perform under the new layout. A/B testing various Instagram layout ideas can help determine what works best for maintaining engagement while preserving the feed’s aesthetics.